![]() The product by Kraft has developed into many flavour variations and formulations, including Easy Mac (a product that has been renamed as Macaroni & Cheese Dinner Cups), a single-serving product designed specifically for microwave oven. Commercially, the line has evolved, with deluxe varieties marketed with liquid processed cheese, as well as microwavable frozen pre-made mac-and-cheese meals. There are now many similar products, including private label, of nonperishable boxed macaroni and cheese. ![]() ![]() ![]() The brand is popular with Canadians, who consume 55% more boxes per capita than Americans. It was first introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. The product known as Kraft Dinner ( KD) in Canada, Kraft Macaroni & Cheese in the United States and Australia, and Cheesey Pasta in the United Kingdom is a nonperishable, packaged dry macaroni product by Kraft Foods Group, traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. A bowl of original recipe (aka "original flavour")
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